Exploring the Impact of Digital Media on Cultural Preservation: A Case Study of Traditional Art Forms in China

This study examines the transformative influence of digital media on the preservation and dissemination of traditional art forms in China. As digital platforms increasingly become integral to cultural expression and transmission, traditional art faces both opportunities and challenges in maintaining its authenticity and relevance. Through a case study approach, this research investigates how digital technologies such as social media, virtual reality, and digital archives impact the preservation efforts of traditional Chinese arts. It explores the dynamics between digital innovation and cultural heritage conservation, highlighting the strategies that effectively bridge tradition with modernity in the digital age. The findings contribute to a deeper understanding of how digital media can enhance cultural preservation efforts while navigating the complexities of cultural adaptation and authenticity in a globalized world.