Issue 1 (December)

In the context of globalization, advertising campaigns by multinational corporations need to take into account the cultural backgrounds of consumers to ensure effective communication and brand image development. This paper takes Nike as an example to explore the reflection and impact of cultural differences in advertising campaigns by multinational corporations. Firstly, it analyzes the manifestation of different cultural features in Nike advertisements, including the selection of language and symbols, the presentation of values, and adjustments to aesthetic standards. Secondly, it discusses the effects of these cultural differences in Nike advertisements, covering aspects such as enhancing brand identity, improving advertising effectiveness, and avoiding cultural conflicts. Through detailed analysis of Nike's advertising campaigns in different countries, the paper concludes that fully considering cultural differences is a crucial factor in ensuring the effectiveness of advertisements and consistency of brand image in multinational corporations. Therefore, multinational corporations should actively take measures to develop corresponding advertising strategies based on different cultural backgrounds to achieve a combination of localization and globalization of the brand, thus achieving success in the global market.

This study explores policy innovation and governance practices within public administration contexts. Focusing on comparative case studies across different regions, it examines how governments implement and adapt policy innovations to address contemporary societal challenges. The research investigates the role of leadership, institutional frameworks, and stakeholder engagement in shaping effective policy outcomes. By analyzing examples from diverse public sectors, including healthcare, education, and environmental management, the study elucidates the strategies and mechanisms that foster innovation in public policy. It highlights the importance of adaptive governance approaches and evidence-based decision-making in achieving sustainable and inclusive development goals. Ultimately, this research contributes to advancing theoretical and practical insights into the dynamics of policy innovation and governance within public administration.

This research explores the complexities of contemporary public policy management, focusing on adaptive strategies in response to dynamic societal challenges. Drawing on case studies and comparative analyses from global contexts, the study investigates how governments and institutions navigate uncertainty and change. It examines the role of innovation, collaboration, and stakeholder engagement in shaping effective policy outcomes. Key themes include the integration of digital technologies, sustainable development practices, and governance reforms aimed at enhancing responsiveness and resilience in public administration. By synthesizing theoretical frameworks with empirical evidence, this research contributes to understanding the evolving landscape of public policy management and the strategies necessary to address complex societal issues effectively.

This article explores the concept of Wild Law, a legal philosophy that advocates for nature to be recognized as having inherent rights within legal systems. First proposed by South African lawyer Cormac Cullinan, Wild Law seeks to shift the legal framework from an anthropocentric view to one that respects the rights of nature. The article delves into the theoretical foundations of Wild Law, comparing it to traditional environmental and property laws, and discusses its application in real-world case studies, including Toledo’s Lake Erie Bill of Rights (LEBOR) and Santa Monica’s Rights of Sustainability Ordinance. These cases demonstrate the challenges and legal implications of granting legal rights to natural entities, such as ecosystems and bodies of water, within the existing legal framework. The article also discusses the constitutional conflicts, implementation hurdles, and the future potential of Wild Law in promoting ecological justice and sustainable urban development. While legal frameworks may need significant reform to accommodate Wild Law, the cases of Toledo and Santa Monica offer insight into how these principles could be practically implemented to protect the environment while balancing urban development.

This paper explores the current state, practical applications, and significance of integrating moral education with aesthetic education in art instruction. Contemporary art education often lacks effective integration with moral education, despite both being vital components of holistic education. The nation advocates for the mutual promotion and complementary development of aesthetic and moral education. The introduction highlights the importance of art education in today's society and analyzes the integration of aesthetic and moral education from three perspectives: the current state of their fusion, the specific application of moral education in art education, and the significance of their integration. This study aims to promote students' comprehensive development, foster cultural inheritance and innovation, and improve teaching effectiveness. By delving into the integration of moral and aesthetic education, the paper seeks to provide new insights and methodologies for the development of art education.